Monday, August 21, 2006

In the end, this is an ad for triple j

When it comes to the Internet and new media, triple j are worthy heroes of mine. Having maintained a large Internet presence for years now, beginning with the ability to listen to triple j from anywhere in the world via their Internet stream, and they just keep getting bigger and better. About two years ago they started their gig guide, an impressively well-informed guide to gigs and tours happening around the country. Last year, with the podcast revolution, triple j was right there amongst it, with podcast highlights for their major shows and entire episodes of Hack to download. Now they've branched out into television with JTV, which in addition to the half-hour standard format, also embraces digital television with an extended version broadcast on ABC2, and also a short-form vodcast.

The new Unearthed website is another example of a new spin on a triple j mainstay. For years the Unearthed event has been about exposing unsigned to new, nation-wide audiences. Initially going city-by-city, then state-by-state; the new website embraces the ability for artists to upload their own content and for users to find them this way. They've also expanded into the world of publishing with J-Mag.

Peter's always said that the ABC are pretty-much leading the way in terms of cross-platform media in Australia. All this stuff that's happening with triple j just backs that up. I didn't mean for this to turn into such a loveletter, but there you go. What can I say; new media excites me.

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