iLounge.com and NYtimes.com: Clerks II director commentary track to be offered on iTMS

Clerks II director commentary track to be offered on iTMS

From ilounge:

Director Kevin Smith has recorded a commentary track for the upcoming Clerks II movie, which he says will be available as a free download from the iTunes Music Store. Smith said the commentary download will allow fans of the movie to take their iPods to the theater and hear the directors thoughts in sync with the scenes in the movie.

From The New York Times:

He has been cultivating fans on the Web for years, using his production company's site and his own online diary. In an ingenious new ploy, he has recorded a commentary for "Clerks II" that will be available for free download on iTunes, encouraging viewers to take their iPods to the theater for a second viewing.

Just another example of Kevin Smith's cutting-edge approach to filmmaker-audience interaction; if you haven't already, check out the film's awesome video-blog, Train Wreck.

As I'm sure I've said before, I think we would be well-advised to harness the power of the iPod when it comes to getting our stuff out there.

By the by, this reminds me of a similar tack that Wonderfalls creators took when they released this internet-only commentary for the original pilot episode of that show, featuring co-creator Todd Holland and cast member Katie Finnernan. [Link from JossIsAHottie.com/wonderfalls]